Name. Image. Likeness.

SUPPORTING & PARTNERING WITH Longwood University student-athletes

Excellence Through Service was created with one mission in mind – to empower Longwood University student-athletes to achieve their greatest potential in the classroom, on and off the field and court. Excellence Through Service supports and empowers Longwood University student-athletes in their endeavors to become citizen leaders of tomorrow. Excellence Through Service is committed to ensuring that every Lancer can leverage the power of their name, image, and likeness to build a brighter figure for themselves and the Longwood University community.

empower excellence through service - join the community and support the student-athletes at longwood university

Fans of Longwood University now have the opportunity to support Lancer student-athletes directly by joining Excellence Through Service. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among participating team members.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85%. Excellence Through Service keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services. 

Yes, Excellence Through Service members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Excellence Through Service can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Excellence Through Service seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Longwood University student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Excellence Through Service offers Longwood University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, Excellence Through Service is not affiliated with the Longwood University in any way. Excellence Through Service is a third party created to work with Longwood University student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Longwood University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Excellence Through Service seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Excellence Through Service is not a 501c3 tax exempt entity.  As such, contributions to Excellence Through Service are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Excellence Through Service as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.